Twenty three years old Aditya Saharia is the second generation entrepreneur of his family, hailing from a Marwadi business family of Rajashtan but born and brought up in Delhi. His venture Zebboi deals with enchanting marble and ceramic tiles where stories are woven into each design aesthetically.
Aditya’s father Ashouk Agarwaal was in tiles and marble business from the last four decades in the traditional way of dealing his business. But Aditya comes with a new version of the same business when he launched Zebboi Ceramics Private Limited with the help of latest technology, new goal and vision. He wanted to make his company different from the rest of others in cutting edge competition in this field.
Today his business venture is marching ahead because of new orientation, use of latest technology and business model. His company specializes in the development of customer convenience in-home solutions with the use of technology.
“ I am from a Marwadi business family and have grown in the environment where all the dinner talks were about business, this enabled me to develop an analytical/logical approach to tasks, communication skills, and the ability to work under pressure. At the early age of 15, I started managing accounts and finance. I keenly observed business my father was handling and then I made a separate entity and gave it is a new orientation,” said Aditya.
Alumni of Modern Convent School Delhi, Aditya completed his Bachelor in Architecture with distinction from GD Goenka University Gurugram.
Talking about the christening of his brand name he said “ With the identity inspired from the Persian word “ Zabaei” which means “culmination of all things beautiful”, the products currently under our brand features different types of slabs, utilizes a perfect blend of visually striking colours and patterns, from the bold to the subdued.”
“The turning point for us came in the year 2018 when we decided to launch our flagship brand into this market. The brand is called ZEBBOI and this brand will offer a complete tiling solution to both B2C and B2B customers and comes with various USP. Zebboi is going to bring about a radical change in the tile market and will enable the overall organization to have an impressive pan India presence and focus on the export market too.
Zebboi is the flagship brand of Associated Marbles, which manufactures and markets some of the most impressive ceramic, vitrified and porcelain slabs for multiple usages for residential & commercial purposes,” explained Aditya.
As Zebboi’s business grew on a positive path they expanded their network to various regions of NCR like Gurgaon, Faridabad, Ghaziabad and Noida. They have also spread their wings and created a strong dealer network in various parts of Northeast India too. Their aggressive interest in R&D, which has helped them to improve their network.
Besides introduction of innovative slabs, which creates a differentiating factor for their dealers to push the brand in the market. Again they have strong network of leading architects in the county. Down the line Aditya wants to make his brand’s presence all over India
Aditya has brought lots of changes to his company. “We aim to create opportunities and occasions where a customer can experience the grandness of our products and deliver aesthetical and functional value to this new and futuristic millennium. I communicated with clients to identify and formulate their requirements; customized product to ensure that it complies with the clients' needs. I have also recruited and trained all new personnel to ensure the company’s vision and goals were fully met.” he added.
Talking about his personality he says, “ I am hard-working with strong attention to detail and eager to learn about new technologies and business issues. I can work well both on my initiative and as part of a team as well as to travel abroad. Cofounded many businesses, and many more to come.”
But he does not want to confine himself to his business only he likes to experiment with other things also. “I like to educate and guide more people on “Financial literacy” and “Self-Reliant India”. I also like to attend various startup exhibitions and events to present the product and company to potential customers, partners, and investors. Though I am a workaholic, I usually work around 60 hrs per week, except Sundays,” he said.
A resident of Gurugram, he is also very spiritual and pious. He would like to attribute to rest of the members of his family particularly his dad and mom and younger brother for his success in his new venture.
But I find some time for books, travelling, trekking, and talking with people for startups. I like to discuss every possible ideas and innovation with anyone. By god’s grace, we have resources and experience to work in any promising industries.
For example, we will be stepping into agriculture by “Hydroponic”, a very high-tech system to grow crops. We are also planning to make an “Aryuvedic Resort” somewhere in the land of mountains, sensing the rise of chronic stress in people. I am also working on solar energy and its utilization through the solar plant,” he discloses.
“Moreover, I like to do everything possible to help my country grow. I have interests and hobby to study Finance and new technologies,” he added.
